Once the website issues were corrected and the new campaigns launched, H&I Automotive experienced a significant increase in customer engagement across all three locations. Phone calls increased by 60% within the first quarter of KYBREE managing the account, while the updated website and advertising strategy created a more polished and professional online presence. Most importantly, lost customer inquiries were finally reaching the right people instead of disappearing into the digital void.

Once campaigns were implemented, two large accounts (monetary values cannot be shared due to FTC regulations) were resurrected from an old and discarded prospect list. The redo of the website, its social profiles, and frequent postings on both email and social media with its video content emphasized MHF's commitment to being more visible online.

The above changes have updated / modernized the OutdoorX4 web presence, streamlined operations to focus solely on one publication instead of two, and expanded its advertising to include more vehicle-based and outdoor lifestyle partners. Said activity helped create additional services in which to offer ad partners, and the forthcoming 10th anniversary campaign looks to build on the company's presence in the space, and attract new readers to its overlanding expertise and diversified content.

The updated strategy delivered measurable improvements in both click-through rates (CTR) and return on ad spend (ROAS). Over the course of the partnership, the latter improved from the low teens to consistently above 30.0, while campaign visibility and engagement increased across key target audiences. More importantly, the two brands gained a marketing partner that understood the automotive space, the customer mindset, and how to connect the right products with the right audience — without the guesswork.