Our Services
Our team of marketing service professionals can help you define a brand voice that evokes authority and expertise while keeping your interactions with prospects personal and relational. Or we can turn a spotlight on your business’ story via creative video production and its placement in channels to be seen and heard. And if one-to-one marketing is preferred over mass promotion, we have strategies to make such connections frequent, effective and memorable.
Simply put, KYBREE sweats the details behind the scenes to make you look your best out front. Let us become your marketing department.
Brand Identity & Messaging
Most people think a brand is a logo with a fancy tagline. It can be and we can certainly help you create that end. But it should be more than that. A brand identity strategy, when done right, combines the desired audience for your service, and how it is positioned against competition of similar services in your market. When all components work as one, your brand is a powerful punch, and prospects will take notice. Once created, we provide brand guidelines for proper use, and the proper file formats too – both print and digital.
Video Production
Here’s today’s marketing reality: If you’re not promoting yourself, your brand, and your services via video, you’re missing a huge opportunity to connect with your prospects. According to Wyzowl, 82% of all Internet traffic will be video by 2022. We’re not talking Hollywood blockbusters or viral Bucket Challenge videos either, but ones that promote a product, customer testimonial, or how-to-do-something, to better engage your business. Our award-winning team can write the right script, and then shoot/edit a piece for maximum exposure and impact.
All Visual Assets
Although video is the largest part of any visual strategy, we also shoot stills, including drone photography / video, and Matterport 3D tours. The latter offers a unique view of your business, in a format that allows its viewer to self-direct a walk through of the facilities without physically being there. Each medium offers different ways in which to promote your brand and services online, whether in websites, blogs, emails, or social platforms. When used together the mix of media create a favorable impression of your brand image online.
Email Marketing
Is your business sitting atop an unused goldmine customer contact list of email addresses? According to McKinsey & Co, email marketing is the most powerful tool, producing a ROI (return on investment) significantly higher than any other social, paid advertising, and/or promotional activity. We help craft its message, its frequency, and its design, to make it generate leads and communicate your company doings with your customers.
Websites, Hosting & Maintenance
Websites are the cornerstone of your online presence, so they must be well designed, easy to navigate, and contain persuasive copy to attract the right buyers. Websites are also the focal point of your branding too. From basic one-page sites to sophisticated functionality, including eCommerce capabilities, we design unique, purpose-built websites to maximize impact for your brand and its offering. We can also host, maintain its plugins and application too, so you can focus on growing your business.
Content Copywriting
At risk of cliché, content is king and creating well-written, purposeful copy for your website, case studies, white papers, email campaigns, collateral materials, and social posts is critical. Is your audience corporate or casual? Straight-laced or conversational? Having your copy delivered in the right voice, in the right language, grammar, and punctuation, can be the difference between solidifying a first impression or striking out. We also repurpose prose to use in different ways, so you can gain extra use/mileage from a single idea.
Social Media Marketing
If you don’t have a target to shoot at, what is your business aiming to accomplish? Social outlets can be effective channels in which to market yourself and brand but if, and only if, you start with its strategy first, and message to resonate with buyers second. We do both. To reach the right audience with the right message at the right time should not be left to chance. Becoming and remaining relevant to an audience requires a plan, not just a post, laden with hope.
SEO / SEM
SEO (Search Engine Optimization) has changed dramatically over the years, with search engines leveling the playing field for many, not the few. With that said, we still initiate SEO best practices to optimize copy and websites in organic results, as well as optimize all online connections to drive traffic to your presence. In terms of SEM (Search Engine Marketing), we can create traffic-driving offers and paid search campaigns to your targeted audience on multiple promotional platforms too, or simply manage your accounts for you.
